About Us
Sand & Brew Coffee Trading LLC
Established: 2018
Location: Dubai, United Arab Emirates
👋 Section 1 — Who We Are
Sand & Brew Coffee Trading LLC is a Dubai-based specialty coffee supplier.
We import, roast, and distribute premium Arabica and Robusta coffee beans from the world’s finest growing regions.
We also supply professional espresso machines, grinders, and brewing equipment to coffee shops, hotels, restaurants, and home baristas across the UAE and GCC.
🎯 Section 2 — Our Mission
To deliver the highest quality specialty coffee and professional equipment with uncompromising freshness, fair pricing, and same-week shipping across the UAE.
We do not cut corners. We do not sell stale coffee. We do not make promises we cannot keep.
Every bag of coffee is roasted to order. Every machine is tested before shipment. Every customer receives tracking within 24 hours.
🏭 Section 3 — Our Facility
Warehouse 7, Al Quoz Industrial Area 3, Dubai
| Facility component | Details |
|---|---|
| Total floor space | 850 square meters |
| Roastery capacity | 500 kg per day |
| Green coffee storage | Temperature-controlled (20°C / 50% humidity) |
| Equipment showroom | 150 square meters — 30+ machines on display |
| Repair center | Authorized service for La Marzocco, Synesso, Rocnic |
| Training lab | 10 barista stations — SCA certified |
🌱 Section 4 — Our Coffee Sourcing
We travel directly to farms. We do not buy from unverified brokers.
Current origins:
| Country | Region | Variety | Process | Relationship duration |
|---|---|---|---|---|
| Ethiopia | Yirgacheffe | Heirloom | Washed | 6 years |
| Ethiopia | Guji | Heirloom | Natural | 5 years |
| Kenya | Nyeri | SL28, SL34 | Washed | 4 years |
| Colombia | Huila | Castillo, Colombia | Washed | 7 years |
| Brazil | Cerrado | Obatã, Catuaí | Natural | 6 years |
| Costa Rica | Tarrazú | Caturra | Honey | 3 years |
| Indonesia | Sumatra | Mandheling | Wet-hulled | 5 years |
| Yemen | Haraz | Tepic, Dawairi | Natural | 2 years |
All coffees are specialty grade (SCA score 84+ points).
We do not sell commercial grade coffee. We do not sell blends with fillers.
⚙️ Section 5 — Our Equipment Brands
We are authorized distributors for:
| Brand | Country of origin | Product types | Warranty handled |
|---|---|---|---|
| La Marzocco | Italy | Commercial espresso machines | In-house |
| Synesso | USA | Commercial espresso machines | In-house |
| Rocnic | Hong Kong | Grinders | In-house |
| Mazzer | Italy | Grinders | Third-party |
| Baratza | USA | Home grinders | In-house |
| Fellow | USA | Pour-over equipment | In-house |
| Hario | Japan | Glassware, filters | In-house |
| AeroPress | USA | Manual brewers | In-house |
We stock over 500 genuine replacement parts:
- Grinder burrs (all major brands)
- Group head gaskets
- Shower screens
- Pumps and boilers
- Circuit boards
- Portafilters and baskets
👥 Section 6 — Our Team
Founder & Head Roaster: Karim Al Husseini
- 15 years in specialty coffee
- Q Grader certified (CQI license #4532)
- SCA certified professional (brewing, sensory, roasting)
Operations Director: Omar Rashid
- 12 years supply chain management
- Former logistics manager (DHL UAE)
Head of Sales (HORECA): Layla Mansori
- 8 years B2B coffee sales
- Responsible for 200+ active cafe accounts
Head Barista & Training Manager: Carlo Bianchi
- 10 years barista experience (Italy, UAE)
- Competition coach (3 national champions trained)
Technical Service Manager: Raj Kumar
- 10 years espresso machine repair
- La Marzocco certified technician
Customer Service Team: 5 agents (4 languages: English, Arabic, Urdu, Tagalog)
🤝 Section 7 — Our Clients
We supply to:
| Client type | Number of active clients | Examples |
|---|---|---|
| Independent coffee shops | 180+ | Various across UAE |
| Hotels | 45+ | Chains and independent |
| Restaurants | 120+ | Fine dining and casual |
| Corporate offices | 300+ | Including 15 Fortune 500 companies |
| Home baristas | 14,000+ | Retail customers |
| Government entities | 25+ | Various Dubai and Abu Dhabi departments |
🏅 Section 8 — Certifications and Compliance
All certificates available for review upon request:
compliance@coffeestoreuae.com
🔥 Section 9 — Our Roasting Philosophy
We roast for the bean, not for the clock.
| Principle | What we do |
|---|---|
| Small batch | Maximum 30 kg per batch — full control |
| Sample roast first | Each new lot is sample roasted and cupped before production |
| Aggressive easy profiles | Developed over 5,000+ roast curves |
| Never scorched | No bean tip burning — no tipping |
| Storage protocol | 72 hours degassing before shipment — 14 days max shelf before notifying |
You can visit our roastery. We encourage it.
Roastery tours: Available Wednesdays 10:00 AM – 12:00 PM.
Booking required:tours@coffeestoreuae.com
⭐ Section 10 — Why Sand & Brew
Compare us to other suppliers:
| Criteria | Sand & Brew | Other suppliers (typical) |
|---|---|---|
| Coffee roasted to order | ✅ Yes | Often no — warehouse stock |
| Full tracking provided | ✅ Yes — within 24 hours | Often 48–72 hours |
| Restocking fee | ✅ 15% — clearly disclosed | Often 20–30% or hidden |
| Warranty repairs in-house | ✅ Yes — most brands | Often ship back to manufacturer |
| Response time to customer email | ✅ Within 24 hours | Often 48–72 hours |
| Green coffee storage | ✅ Temperature controlled | Often ambient warehouse |
| Public pricing online | ✅ Yes — fully transparent | Often “contact for price” |
| SCA training available | ✅ Yes — on-site | Often none or third-party |
We are not the cheapest. We are the most reliable.
If you want the cheapest coffee in the market, go to a supermarket. If you want fresh, traceable, professionally roasted coffee with support, you are in the right place.
💎 Section 11 — Our Company Values
Value 1 — Freshness is non-negotiable
We do not ship coffee roasted more than 14 days ago. Period.
Value 2 — Honesty in pricing
No hidden fees. No bait-and-switch. No surprise charges at checkout.
Value 3 — Respect the farmer
We pay above Fair Trade minimum prices. We have visited every farm we buy from.
Value 4 — Respect the customer
We answer emails. We pick up the phone. We stand behind our products.
Value 5 — Constant improvement
We buy new equipment. We send staff to training. We listen to feedback.
📰 Section 12 — Media and Press
We have been featured in:
| Publication | Year | Topic |
|---|---|---|
| Arabian Business | 2024 | Best coffee suppliers in Dubai |
| Coffee & Tea UAE | 2023 | Q&A with Karim Al Husseini |
| Visit Dubai | 2023 | Best specialty coffee roasters |
| Gulf News (Business section) | 2022 | UAE coffee market growth |
Press inquiries: press@coffeestoreuae.com
🌍 Section 13 — Our Community
We believe in giving back.
| Initiative | Description | Year started | Contribution to date |
|---|---|---|---|
| Dubai Barista League | Monthly competitions for local baristas | 2021 | AED 150,000 (sponsorship) |
| Campus Coffee Grants | Free equipment for UAE university cafes | 2022 | 12 grants issued |
| Ramadan Coffee Drive | Free coffee distribution to workers | 2020 | 25,000+ cups served |
| Farmer Direct Scholarships | Funding for farmer education in Ethiopia | 2023 | AED 75,000 |
🚀 Section 14 — Our Vision for the Future
Next 24 months (2026 – 2027):
| Goal | Target date | Status |
|---|---|---|
| Open second roastery (Abu Dhabi) | Q1 2027 | Planning phase |
| Launch cold brew canning line | Q3 2026 | Equipment ordered |
| Certify as B Corporation | Q4 2026 | Application submitted |
| Hire 5 more technicians | Q2 2026 | 2 hired, 3 open |
| Increase roasting capacity to 1,000 kg/day | Q1 2027 | Buildout approved |
📍 Section 15 — Visit Us
Showroom and roastery location:
Sand & Brew Coffee Trading LLC
Warehouse 7, Al Quoz Industrial Area 3
Dubai, United Arab Emirates
Public hours:
| Day | Time | Activities |
|---|---|---|
| Sunday – Thursday | 9:00 AM – 5:00 PM | Showroom, coffee sales, pickups |
| Friday – Saturday | Closed | No access |
| National holidays | Closed | No access |
What you can do at our facility:
- Buy freshly roasted coffee (retail)
- See equipment on display (30+ machines)
- Test a machine before buying
- Drop off return items (with RMA number and appointment)
- Pick up online orders (with order number)
- Tour the roastery (Wednesdays only — book ahead)
Note: We do not have a cafe. We are a roastery and showroom only. If you want a cup of coffee, we can brew one for you during your visit — but we do not have a seated cafe.
📞 Section 16 — Contact Us
| Purpose | Extension | |
|---|---|---|
| General inquiries | info@coffeestoreuae.com | Ext. 1 |
| Sales (home barista) | sales@coffeestoreuae.com | Ext. 2 |
| Sales (HORECA — cafes, hotels) | horeca@coffeestoreuae.com | Ext. 3 |
| Wholesale (bulk coffee only) | wholesale@coffeestoreuae.com | Ext. 4 |
| Customer service | support@coffeestoreuae.com | Ext. 5 |
| Technical support | tech@coffeestoreuae.com | Ext. 6 |
| Training and workshops | training@coffeestoreuae.com | Ext. 7 |
| Press and media | press@coffeestoreuae.com | Ext. 8 |
| Legal and compliance | legal@coffeestoreuae.com | Ext. 9 |
| Careers | careers@coffeestoreuae.com | Ext. 10 |
Main phone: +971 55 600 2037
Response time for all departments: within 24 business hours.
❓ Section 17 — Frequently Asked Questions
Q: Can I visit your facility?
A: Yes. Sunday – Thursday, 9:00 AM – 5:00 PM. For roastery tours, book ahead at tours@coffeestoreuae.com
Q: Do you have a cafe where I can sit and drink coffee?
A: No. We are a roastery and equipment showroom. We can brew you a sample, but we do not have seating.
Q: Do you ship internationally?
A: Yes. But customer pays all customs fees. Contact intl@coffeestoreuae.com for a quote.
Q: Can I buy directly from your website?
A: Yes. All retail orders at www.coffeestoreuae.com
Q: Do you offer wholesale pricing for cafes?
A: Yes. Contact horeca@coffeestoreuae.com for wholesale account application.
Q: Are your coffees organic?
A: Some are. We do not pay for organic certification. We trust our farmers. Ask us for specific lot certification.
📋 Section 18 — Governing Disclaimer
Sand & Brew Coffee Trading LLC is a registered company in the United Arab Emirates.
All information on this page is true and accurate as of the effective date.
We reserve the right to update this page at any time without notice.
For formal verification of our business credentials, contact: legal@coffeestoreuae.com
This is Sand & Brew Coffee Trading LLC.
We are not the biggest. We are not the oldest.
We are the most reliable specialty coffee supplier in Dubai.
END OF ABOUT US